The Ethos Collection strives to unite both beauty and social impact. Beauty is straightforward. It shows in our products and their presentation. Social impact is more complicated. It comes in many forms. We select brands as partners that use ethical practices both for the planet and for workers. We also invest our revenue in creative ways to drive social impact.
Ethos has partnered with the micro-lending platform Kiva to invest three percent of our top-line revenue. We chose micro-lending because we believe that people should be empowered to choose their own path out of poverty. Providing access to capital is one of the best ways for disenfranchised populations to break out of the cycle of poverty by using skill, talent and hard work. Micro-lending through Kiva is also exciting because our impact from a small base can compound quickly. When loans are repaid, we will reinvest them. Our social impact will grow faster than our business due to the compounding effect of reinvesting returns.
We believe that uniting beauty and social impact has the potential to improve the lives of everyone we touch from our customers to garment workers to recipients of our Kiva loans.
For more information about Kiva visit www.kiva.org, or to join our lending team and invest directly visit our Ethos Impact Team site.